SAGA CONCEPT

The year 1995 saw the initiation process which lead to the birth of SAGA Concept. This was the year that the former company Nougeaim P.M.O. S.A.L handed over management to its new owners. Nougeaim already was a well-established company in the Lebanese market, as a manufacturer of cosmetics and other house hold goods with brand names such as Nougix-detergents, Bactol, and Nougivitre.

SAGA Concept S.A.L became the registered Business Name in the beginning of 2001. The new management took it upon them to restructure the entire working process within each varied departments. A newly created and motivated workforce helped to lead the company into the Lebanese market with much enthusiasm. A new research & development department has continued to introduce new labels to extend the new line of perfumes and deodorants, and above that allowed our brand to remain in the fore-ranks over our competitors. Restructuring of the communication network between each department has been undergone, to allow other departments within the company the access to internal information quicker and easier.

SAGA has managed to acquire in addition to their existing properties new premises in order to accommodate a new production line of deodorant sprays. SAGA is one of many few companies in Lebanon that has already installed and is ready to adapt to the recommended Butane/Propane Propellant for the protection of the ozone layer in compliance with the Montreal Protocol and the U.N.D.P.

SAGA's products are now very highly demanded and sought after in the Lebanese market, and exports to other middle eastern and African countries have shown rapid signs of growth. Since the launch of S-Collection and other new brands it has been an eagerly awaited good year for the entire workforce at the company.